Social Media Content is Dying. Email is rising.

Brandon Whalenmarketing-consultingLeave a Comment

I’ve noticed a shift this year in the focus of my digital marketing consulting clients. They are moving toward email. Email is kicking ass. For my small to mid-size clients, email is delivering the biggest return on costs compared to social media or paid media. Here’s why I think it’s happening. People are sick of bullshit on social media. Social content is under fire. Facebook got run over this year by a bunch of algorithm smashing fake news sites and crappy video re-posts. At the same time, they (again) diminished … Read More