Infographic Design: Turning Data into Good Marketing

Brandon Whalen Analytics & Data, Content Development, Design, Marketing Strategy0 Comments

A few months ago I was approached with a question from a client after they received great results from a customer feedback survey: How do we market this? For my client, ADA Carbon Solutions, marketing can be a big challenge. They must reach a very unique audience within a very specific industry with a message that has an impact. We know that their audience has a ton of pain points when it comes to picking a Powdered Activated Carbon supplier: cost, availability, supply, reliability, consistency of product, expertise, and finding … Read More

Using Advertising Wisdom To Drop Conversion Costs

Brandon Whalen Analytics & Data, Facebook Advertising, Google Adwords, Marketing Strategy

During the past year I was able to produce a 85% drop in cost-per-conversion for a client. You might be thinking to yourself, “my, that sounds impressive.” Well no shit. It is impressive. When I took over their Google Adwords account, I was the first to implement proper conversion measurement, and I wasn’t all that shocked to discover their cost per conversion was in the $25 – $35 range. In fact, $25 – $35 cost per conversion can be pretty standard when running a Google Adwords campaign in the real … Read More