Using Advertising Wisdom To Drop Conversion Costs

Brandon Whalen Analytics & Data, Facebook Advertising, Google Adwords, Marketing Strategy

During the past year I was able to produce a 85% drop in cost-per-conversion for a client. You might be thinking to yourself, “my, that sounds impressive.” Well no shit. It is impressive. When I took over their Google Adwords account, I was the first to implement proper conversion measurement, and I wasn’t all that shocked to discover their cost per conversion was in the $25 – $35 range. In fact, $25 – $35 cost per conversion can be pretty standard when running a Google Adwords campaign in the real … Read More