Wedding bands are mostly lame. They play crappy 80s covers. They don’t have any passion. For the most part, the wedding band industry is a creative wasteland. I had the idea that I could pull on my contacts and musician friends from 10 years of playing and touring and create a business that would help get them better paying gigs. Chops was the result.
Chops is an event musician company, but we’re different because we are cool. In fact, being cool is our entire differentiation in the market. We needed a brand, a message and an identity that matched our mission. So, I set forth to design and create a logo identity, icon, website and overall messaging strategy for my new company.
I launched Chops on my 30th birthday to plenty of praise and cheer from my peers. Within the first three days we were already booking business. Our message and our brand was so strong and powerful, that in our first few months we were featured in Westword, Built in Colorado, and more!